SIMORE

  • SIMORE

Year: since 2013
Project

NEW WEBSITE AND MARKETING STRATEGY

Background

Simore is the world leader for Smart Card Technologies. They propose a universal solution of multi SIM card adaptors that enables having several phones in one.

The challenge

In 2013, the web environment hinders the development of their activity (multiple websites, satellite pages, ageing specific CMS, failing SEO, duplicate content).

Solutions

ND carried out an overall analysis encompassing: branding and products offering / technical aspects / visibility.

  • Launch of a complete revamp based on Magento platform + specific developments.
  • The user experience is reconsidered entirely and the ranges and presentation of the offering are restructured.
  • The new design adopts a sober yet powerful approach that also includes Responsive Design.
  • SEO-SEM was also addressed in order to keep or quickly increase website visibility and visitor quality.

Results

A website with a simple appearance that offers a relaxed purchasing experience, modern with a more assertive brand posture. The logo now features the baseline ’expert in dual SIM solutions’
The website also benefited from significant technical development in addition to native Magento features.

The figures are impressive:

  • + 22 % TO in 2015 with a trend around +30% by end-of-the-year!
  • +26% conversion rate
  • – 10 points bounce rate
  • +16% audience for the new website
  • +50% visibility index