Silhouette

  • Silhouette
  • Silhouette
  • Silhouette

Year: since 2013

Projects & Campaigns

DIGITAL COMMUNICATION

BACKGROUND

Silhouette has a number of fitness and gym rooms throughout the Lemanic region, established since the mid 80s and in Zurich since 2006. The group enjoys a strong reputation in Switzerland and has 20 gym rooms including 10 in the Geneva canton, 4 in the canton of Vaud and 6 in the canton of Zurich.

OUR MISSION

In order to modernise its image and satisfy the new requirements and needs of the users, Silhouette has entrusted Net Design with revamping its website.

3 main objectives:

  • Existing clients: ENHANCE LOYALTY by offering information that is clearer and easier to access, as well as additional services.
  • New clients: APPEAL TO THEM AND GUIDE THEM by proposing a modern and appealing environment, adapted content, also by helping them search for their preferred activities.
  • Silhouette: FACILITATE MAINTENANCE AND UPDATING OF THE SITE thanks to a user-friendly back-office that is simple to use
CONCEPT
USER-FOCUSED WEB SITE

Identifying and prioritizing user needs, then placing these at the heart of the web site design project, using a user-focused approach.

Elements implemented to address the concept:

  • Web site and contents structured according to the clubs
  • Site Responsive Design (adapted to mobile phones and tablets)
  • Key information readily available: lesson schedules, activities, coaches…
  • Easy contact: forms, telephone, address and information on public transport
  • Dynamic web site: news and services displayed per Club, games available both on the website and Facebook page, testimonials
  • Personalised and social web site: contents can be shared on social networks with a member section planned for following up on different activities
TOOLS
  • Drupal 7 site
  • Three languages
  • Three languages
  • Responsive Design
  • Web services for ERP coming soon
  • Online payment coming soon