Sigvaris

  • Sigvaris
  • Sigvaris
  • Sigvaris
  • Sigvaris
  • Sigvaris

DIGITAL COMMUNICATION

Background

Sigvaris, the world leader in compression stockings, proposes a broad range of efficient, comfortable and aesthetic products designed for use in medical compression and sport. In 2012, Sigvaris France launched a new range of wellbeing products ‘la crème des bas’.

Strategy & creation

  • Complete reorganising of the brand’s digital communication per target, with links between the different products and websites.
  • Acquisition of audience and visibility enhancement: SEO, SEA, emailing, social media (Pinterest, chaîne YouTube channel…)
  • Creation and revamp of internal interactive sales tools
  • Assisting Sigvaris Group (Switzerland) in redesigning the international corporate website (rolled out in 6 languages in 12 countries).
SIGVARIS FOR MEN
  • Creation of a showcase website and catalogue to present their medical range dedicated to men (developed under WordPress)
  • Natural referencing
  • Adwords campaigns
SUMMER WITH SIGVARIS
  • Creation of a website with the objective of developing the medical range over the summer season
  • Natural referencing
  • Adwords campaigns
INTERACTIVE TOOLS
  • Creation of digital sales tool for Sigvaris sales teams to help present the brand and products
  • Next phase: training modules on medical compression
SIGVARIS WELLBEING, ‘LA CRÈME DES BAS’
  • Teasing campaign: wait page with prizes to win when subscribing to the newsletter
  • Creation of the responsive design web
  • E-mailings and newsletters
  • Community management and contest on Facebook backed with an affiliation campaign
  • SEO / SEA