SIBRA PLACES THE WEB AT THE FINGERTIPS OF ITS USERS!
Urban transportation for the Annecy agglomeration wants to ensure that the bus is the natural choice for all. After changing the appearance of the buses with lively colours, the company opted for a new website in 2011.
In line with Sibra’s new communication strategy Net Design created a functional website designed to make life easier for their clients:
- Route calculator designed to optimize travel time, in particular using Google Maps
- Geolocation of all SIBRA sales points
- CRM tool so that users may receive the latest news and traffic updates via SMS or email
- Assistance when choosing the best tickets or passes
- Search feature for bus schedules at each bus stop
- Real time display of timetables thanks to direct link with Sibra IT system
- Mobile version with adapted ergonomics and content
- Online store to renew passes or purchase tickets in just a few clicks
Technical aspects: website developed under Drupal.
QR codes integrated on the display panels at bus stops, giving access to timetables.
We also trained SIBRA teams to manage their presence in the social media (Facebook, Twitter).