Year: since 2014
Creation of a digital ecosystem on vaccination intended for healthcare professionals and the general public
The pharmaceutical group Sanofi Pasteur MSD is a major actor of vaccination in Europe. As such it wishes to be more active on digital media in order to inform the general public and healthcare professionals with respect to vaccination in general.
Find the best way to accompany Sanofi Pasteur MSD with its digital strategy targeting both the professional sector and the general public?
Solution / Results