Planet Art

  • Planet Art
  • Planet Art
  • Planet Art

Year: since 2011
Project

E-COMMERCE WEBSITE

Planet Art sells online a wide range of supplies for art painting and creative leisure.

Objectives

  • Develop the reputation of the website
  • Generate more sales and increase the value of the average basket
  • Convey a positive dynamic image
  • Encourage visitors to visit the store

Solutions

  • Redesign of the website’s graphic environment and ergonomics
  • Introduce a colour code per section for easy browsing: frames, beaux-arts, creative leisure, children leisure
  • Continued use of Prestashop already used for the previous version of the website
  • Upgrade the version of Prestashop
  • ‘Tailored products’ section to create frames online (dimensions, type of glass, background)
  • Promotion feature on different items (managing promotions for certain sizes and colours)