Year: since 2015
TOGETHER WITH NET DESIGN, PEGGY SAGE TAKES A DIGITAL TURN THROUGH A NEW E-COMMERCE WEBSITE
Peggy Sage is one of the French leader in the BtoB cosmetics industry (particularly in the world of nail fashion). Established in the USA in 1925 and once owned by the Unilever group, the trademark was bought by a couple of French entrepreneurs dedicated to ensure the renewal of the brand.
With more than 20 shops opened in France and Switzerland since 2015, Peggy Sage chose to expand its strategy and to make its brand accessible to the general public. But one question remained: how to integrate a digital component in this growth strategy?
- The development of a responsive e-commerce website designed for private individuals, including a dedicated space for professionals. Users’ content on social media – through the hashtag #PEGGYSAGE – constantly feed the webpage, thus engaging the community.
- The publication of the website is coupled with the launch of a webmarketing campaign based on client name automation and, SEA (adword, facebook) and SEO promotional campaigns.
Since its launch, the website has already been visited more than 5000 times and viewed 40 400 times, showing a genuine consumer expectation.