Mobalpa

  • Mobalpa
  • Mobalpa
  • Mobalpa
  • Mobalpa

Year: since 1999
Projects & Campaigns

DIGITAL COMMUNICATION since 1999

Background

Since 1999, ND assists MOBALPA with their digital communication strategy. Mobalpa is a French leader in the sector of fitted kitchens and interior design. The group FOURNIER S.A (Mobalpa, Perene, SoCoo’c) employs more than 1,000 employees and has a TO of M€ 455.

Solutions

  • Managing the brand website with continuous upgrading
  • SEO and analysis of metrics
  • Performance optimisations on CTA (call to action) and promotional operations
  • Promotions: Banners, Emailing, Landing Page
  • Development of Web services for data integration and CRM optimisation
  • Development of a centralised management platform for more than 300 agent sites
  • Roll out of export sites (UK, Asia, Northern Europe…)
  • Creation, design, development of a 2D storage configuration tool (Flash)
  • Presence on the web and digital POS ads at showrooms

Results

  • +36% SEA traffic, excluding notoriety in one year
  • conversion rate constantly on the up
  • in just a few years, Internet became a strategic channel to generate leads and footfall for the stores

IN 2015 – NEW TECHNICAL PLATFORM

Background

In 2015, MOBALPA aims to become THE brand for tailored solutions for interior design. The web channel is part of a mature mix including stores / catalogues / digital. The ‘Web to Store’ role is essential.

Solutions

ND is tasked with the mission of creating the new website (interactions, back office) as part of a partnership with agencies Fred&Farid – XPrime.

  • front/back development and Responsive Design grid
  • new section MY Project designed to enhance commitment and offer real services to the users
  • capitalisation of developments on the groups’ new Drupal 7 platform
  • Web Services for integration of real time data

MOBALPA HOME: A FRESH APPROACH TO HOME DESIGN

Mobalpa brings a new vision of modern home design, breaking down barriers in the house and redistributing living space.
Online magazine created in partnership with Kern (Our brand strategy and communication division).
Develop is under WordPress CMS.

Discover the site at www.mobalpa-home.com

MOBALPA INTERNATIONAL