Calor

  • Calor
  • Calor
  • Calor
  • Calor
  • Calor
  • Calor
  • Calor
  • Calor

DIGITAL COMMUNICATION

 

CALOR.FR WEB SITE MAKES LIFE SO MUCH LIGHTER!

  • The right tools to make the right choice
    • Easy browsing, filters and comparison features to simplify searches and product information
    • Quiz to assist in choosing the right product
    • Purchase guides to understand how to buy the best suited products
  • Convenient services
    • Online manuals and guides for all products
    • Approved repair centres with geolocation
    • FAQ to answer all questions
  • Practical and clever tips
    • Expert guides for a successful brushing, gentle hair removal or taking care of delicate clothes…
    • Video tutorials on how to best use and maintain the products

 

COQUETTE MINUTE – 100% ON LINE SHOW, 100% CLEVER

In the first 7 episodes dedicated to ironing, Jocelyne Caprile (Meilleure Ouvrière de France) reveals her secrets for ironing shirts, skirts and pants like a pro. View the Coquette Minute videos on line on the new Calor.fr website and on the brands YouTube channel.

Contest games on facebook and community management

  • Mum&Daughter photo contest:  entrants were invited to send their best photo illustrating mother-daughter closeness. Prize: every week, 2 Calor hair-dryers to be won.
  • Calor Ambassador casting for Elite: an online casting dedicated to young women aged 18 to 22, to find the ambassador who will represent Calor for Elite on the social networks.

The contest took place between November 7th to January 8th 2013, with an initial teasing and Facebook Ads campaign.

Calor on Facebook: www.facebook.com/Calor.France

 

1 CLICK EXPERIENCE

An original interactive experience designed to promote the new generation of ‘Smart Technology’ steam irons (automatic temperature and steam adjustment depending on the type of fabric): www.calor.fr/repassez-en-un-clic/.

The objective of the application?
Compare ironing time and ease of use between classic steam irons and Smart Technology. At the end of the experience, users can enter on contest to try and win products and WonderBox prizes.

ND signs the concept, interface design, illustrations / graphic environment, technical development, as well as promotional contents (Facebooks Ads, affiliation, relay on website and social networks …).